- Always Coca-cola?
- Do you ever get to know that coca-cola’s workers got killed because they want a better conditions?
- What is Adbusters?
Founded in 1989 in Canada
a global network of culture jammers and creatives working to change the way information flows, the way corporations wield power, and the way meaning is produced in our society
- anti-consumerist
- launch campaigns like
- Buy Nothing Day
- TV turnoff week
- Spoof Ads – subvertisement
- Culture jamming campaigns
- Aim: to create an obvious contrast between the corporate image and the real consequences of corporate behavior (e.g. Coca cola)
- Blackspot
- Started selling in 2004
- Aim to cut into Nike’s market share
- Attack the brand idolatry and sweatshop production methods
- What makes Adbusters different
- Not just simply brainwashing
- Allows supporters getting involved too
- E.g. Buy Nothing Day, TV turnoff week
First of all, I think it was a good presentation. You spoke fluently and the presentation was well-organized. It was so smart of you to raise a question before the presentation, so that you can attract the attention of the audience.
ReplyDeleteCulture jamming is an interesting topic, and you showed us some real life examples of Adbuster, which was really cool. You analyzed the examples clearly and cohesively, and I could see that the PowerPoint was well-made. Actually, I would like to see more examples, but I know that the time was tight.
You did a great job in presenting an informative presentation within a short period of time. Well done, melody! :D
Thanks Lily :)
ReplyDeleteLuckily I went to Wesley for a short consultation before I did my presentation. ADBUTSERS is really an interesting and appealing website, making me worried that a 2-minutes presentation would be insufficient to let our classmates to understand it more. At last, I am happy that I can include almost everything in my presentation. However, since there are so many good examples for me to choose from on the website, I am not sure if I have chosen the best campaign to show my classmates.
On the other hand, as what Wesley had said after my presentation, I only talked a bit about the interactions of ADBUSTERS at the very end of my presentation. If I have a chance to make a presentation again, I hope I can manage my time better to talk more about the interactions of ADBUSTERS with my classmates.