" Interactive Audiences" by Henry Jankins
Interactive Audiences are no longer passive, thery have got various form of identities, which is a new form of participatory culture.
Three trends of participatory culture:
- New tools and technology
- The D.I.Y ideas
- Economic trends: good for horizontal media integration
Collective intellignece:
- New knowledge commodity: which are voluntary, temporary and tactical affiliation through common intellectual enterprises and emotional investment.
- Example of online fans community: interactive knowledge
- Differences between shared knowledge and collective intelligence.
How computers changed fandom:
- Levy: inflection of computer: example on Matthew Hills ‘ Just in time fandom’.
- Have a broader range of perspective compare with the past: speed and more frequency.
- Digital technologies have enable new forms of fan cultural production, e.g share of fictions on the web.
Knowledge culture meets commodity culture:
- 4 potential sources of power: nomadic mobility, control over territory, ownership over commodity and mastery over knowledge.
- Creative activity: a shift of production of text and meaning to dynamic environment.
- Horizontal integration and the logic of synergy is one of a marketing strategies.
From jammers to bloggers:
- Cultural jammers: give out a negative concept of culture, to jam the dominant media and destroy the media power.
- Bloggers: to change and share.
-‘Blog’ is a new form of personal and sub-cultural expression.
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According to your presentation, I learn more about the relationship of participatory culture and between the network. That's make me to understand their different identity emerged.In various aspects, they have different interaction betweent differentof effects.
ReplyDeleteIn addition,participatory culture can give theInternet users some enjoyment and satisfaction, but its also give them money to look for commercial aircraft.on the other hand,participatory culture can revitalize the economy.
The part of blog , your presentation let me use other direction to get a glimpse - Cultural jammers.That is good reference for me to do my essay.
I know that my topic is comparatively not so abstract within my groupmates. I have tried my best to understand the meaning of inside the article although some of the ideas are still not very clear for me. Hope my classmates can understand more about this topic through my presentation.
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